Hello, I'm Erin!

 

I am a graphic designer living in the Lehigh Valley. I hold a Communication Design degree from Kutztown University. I have more than 15 years of experience building health care brands and spearheading mass media campaigns. I currently oversee the creative direction, brand integrity of LVHN, a nationally recognized health care organization in Pennsylvania. I pride myself on smart, thoughtful and inclusive design. 

 

Prior to joining LVHN, I began my career in publishing. From layout to content strategy, I produced more than 100 publications quarterly. I had a passion for editorial design and thrived off of beautiful page layouts. My career has allowed me to create everything from traditional print and digital designs to helicopters, playgrounds, corn mazes and viral social content. If you can dream it I can create it.

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When I'm not buried in design tasks, I'm pretending to be a home chef, enjoying my time with family or binging the latest Netflix series with a lovely box pour.

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Skills 

• Brand management

• Social media creative development (carousels, collection ads and instant experiences)

• Mass media campaign direction

• Creative team management

• Photography research and art direction

• Video editing and art direction

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Experience 

• Design Supervisor, Lehigh Valley Health Network (present)
  Design Specialist, October 2018
  Design Coordinator, June 2010

• Senior Art Director, Dowden Custom Media: June 2007-2010
  Art Director, July 2006
  Art Associate, June 2005
  Art Assistant, June 2004

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Education and professional development

• BFA in Communication Design, Kutztown University

• HTML, UX/UI, Adobe Premiere training, Noble Desktop, NYC

• Effective management, Bergen County Community College, 2007

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Superpowers 

• Herding stray pixels on websites

• Designing under extreme deadlines with a smile.

• Making a logo larger than life on a billboard

• Brainstorming big branded ideas

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